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In
Ottawa, the intellectual property office of the Royal
Canadian Mint soon told city officials that they needed
permission to use the penny’s image. The invoice
followed shortly afterward.
“We
were astonished to see such a request,” a spokesman for
the city, Kevin Sack, said.
According
to Mr. Sack, the mint is requesting 20,000 Canadian
dollars for the city’s use of the words “one cent”
in an Internet domain name, an e-mail address and an
information line telephone number (416-ONE-CENT). The rest
of the bill is related to images of the penny in the
campaign.
So
far, Toronto has refused to pay. The mint acknowledges
that it has no trademark rights to the words “one
cent.” (Though the musician Curtis Jackson has
registered his stage name, 50 Cent, in Canada.) The design
of the penny, however, is copyrighted.
Alexandre
Reeves, a spokesman for the mint, said that the words
“one cent” appear in its payment request because they
were among the factors used in calculating the “media
value” of the city’s campaign. The city created the
campaign with its own employees and did not use paid
advertising.
Mr.
Reeves said the invoice was based on an estimate of what
the campaign might have cost if the city had used an
advertising agency and paid to spread its word.
By
law, the mint cannot charge some groups that reproduce
coin images, including schools and the news organizations.
But Mr. Reeves said that nothing else was immune from the
mint’s invoices. “We have to protect our property from
abuse,” he said. “We have to be consistent.”
Whatever
the outcome, it may be the last dispute over images of the
humble penny. Last week, the mint released a survey
indicating that 63 percent of small shop owners in Canada
favored dropping the one-cent coin altogether.
Source
: New York Times - United States, dated 15/10/2007
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