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Budgee plays messenger for India Inc, aam aadmi

As Budgee, the piggybank, started doing the rounds of Mumbai city, the curiosity it was generating was in ample evidence. As Budgee was caught in Mumbai's morning traffic jams en-route to his destination, commuters craned their necks to catch a glimpse and pedestrians wanted to know the role Budgee is playing in the run-up to the budget.



 

At every location that Budgee visited, — be it the business districts or Dalal Street, the financial nerve centre — the piggy bank was engulfed by curious onlookers. When told that Budgee was collecting suggestions for the budget on behalf of ET, there was a mad scramble for pen and paper as everyone had a suggestion for the FM.

Corporate India too was enthused with this novel initiative and gladly took time off their busy schedules to participate. Adi Godrej, chairman of Godrej Industries, who was one of the first CEOs to interact with Budgee, lauded the concept. Mr Godrej wanted Budgee to inform the FM that along with infrastructure, the Budget should initiate measures to alleviate poverty. Budgee moved from verdant Vikhroli towards Andheri where water king Ramesh Chauhan, chairman of Bisleri International, was patiently waiting to say hello to Budgee.

He posed with Budgee and told him that collecting taxes is important for development but the government should initiate steps to simplify the taxation process. “Corporate India is not averse to paying direct taxes or an increase to that effect. But taxes such as the fringe benefit tax is unnecessary and should be done away with,” said Chauhan.

Budgee then moved on to the common man who had plenty to say about what the FM should be doing to make the aaam aadmi happy. One of the most common demands made by the common man was demanding that the working class be given greater tax relief. While issues such as infrastructure, roads, housing were raised, there were some interesting suggestions in store as well for the finance minister.

Some women were not happy that there was discrimination in tax structures based on gender. So what if the discrimination favoured them. Said Ruchika Desai: “The Budget should do away with different tax brackets for men and women. There should be one slab as men are working as hard as women professionals.” Auto drivers who are always ready to offer their opinion on any subject were forthright about the budget as well.

“We are okay with the current taxation rates on auto spare parts, oil and CNG. Please do not increase the level and let it be status-quo. Nahi tho danda maar denge. Abhi tho 1 lakh car bhi aa gaya hain (business will be hit, now that the Rs 1-lakh car is coming),” said Vinod Shirke & Uddav Thakkar, auto rickshaw drivers.

Given that the retailing thrives on increasing consumption and is looking for themes to push off take, it was but natural for Future Group chairman Kishore Biyani to propose a theme for the Budget. “The Budget should look at being more innovative, and the key focus should be at increasing consumption. As a country, we have arrived, and the next level has to be consumption-led growth, which would be via value-added products and services.

” Harsh Mariwala, chairman & MD of Marico Industries, however, opined that Budget over time has lost its sheen and should be treated just like any other policy. “Initially, during the Manmohan Singh regime, and a little after, the Budget stood for stages of reforms. Now, we have reached a phase of stability. The government needn’t wait for the Budget to implement reforms,” said Mariwala. “Indirect taxation of goods and services should be integrated into the Goods & Services Tax (GST). Service tax on rental property be rationalised as it is hurting the retail sector and in turn, the FMCG industry”.

If one thought that advertising honchos were only concerned about the next best creative work coming out from their respective agency, think again. Arvind Sharma, chairman & CEO of Leo Burnett, applauded the FM’s effort in managing the economy, but said further consistent efforts were needed. “Today if you see, most money that is allocated for education goes either into building buildings or appointing permanent teachers.

There should be newer schooling models and more private-public partnership in education,” he said. Creativity was also at display as the team from JWT had created a huge placard of their wish list. JWT India CEO Colvyn Harris said there was a new emerging middle class escaping the tax net and therefore, measures were needed to include this segment. “The people who evade tax should be dealt with strongly, the regulatory authorities need to ensure that whoever is due to pay tax doesn’t evade taxation,” said Mr Harris.

The pharma industry too had its set of demands. Said Nicholas Piramal Enterprises chairman Ajay Piramal: “It is also strongly recommended that a limited company should also get the tax break as is applicable to an association.” Section 80 (1B) exempted 100% of scientific research companies for a period of 10 years. This benefit came to an end on March 31, 2007. Now only associations formed to carry out scientific research can benefit from this exemption”.

The Bull at Dalal Street had Budgee for company and Budgee ensured it added to the positive run at the bourse after the crash. Traders leaving BSE flocked to Budgee to put forth their views to the FM. The road side eateries near Dalal Street, all did brisk business even two hours after the markets closed, thanks to Budgee.

“India is among the top 15 countries with a higher share in trading costs. The average cost of executing a trade in Indian market is pegged at around 51 bps,” said Shrikant Bodhra, a dealer from a brokerage firm. “As far as India goes, average commission (or brokerage) rounds off to around 30 bps, considered very high when compared with emerging markets like China, Brazil, Korea and Russia. The government should do something to reduce stock transaction cost,” he said.

Rashesh Shah, MD, Edelweiss Capital, wanted some cuts in indirect taxes. “The government should work out ways, by which retail investors would be able to invest in infrastructure assets. The budget should target the middle class and urban lower class,” he said.

Source : Economic Times - Gurgaon, Haryana, India, dated 06/02/2008

 

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